{"id":2861,"date":"2026-04-28T16:47:29","date_gmt":"2026-04-28T13:47:29","guid":{"rendered":"https:\/\/tammat.solutions\/Library\/%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a-%d9%82%d9%88%d9%82%d9%84-%d9%83%d9%8a%d9%81-%d8%aa%d8%b8%d9%87%d8%b1-%d9%81%d9%89-%d8%a7%d9%88%d9%84-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a8\/"},"modified":"2026-04-28T16:47:29","modified_gmt":"2026-04-28T13:47:29","slug":"%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a-%d9%82%d9%88%d9%82%d9%84-%d9%83%d9%8a%d9%81-%d8%aa%d8%b8%d9%87%d8%b1-%d9%81%d9%89-%d8%a7%d9%88%d9%84-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a8","status":"publish","type":"library","link":"https:\/\/tammat.solutions\/ar\/Library\/%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a-%d9%82%d9%88%d9%82%d9%84-%d9%83%d9%8a%d9%81-%d8%aa%d8%b8%d9%87%d8%b1-%d9%81%d9%89-%d8%a7%d9%88%d9%84-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a8\/","title":{"rendered":"\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 &#8211; 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href=\"https:\/\/almaqsd.sa\/blog\/%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/\">\u0627\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0627\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0633\u0639\u0648\u062f\u064a\u0629<\/a><\/b><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629. \u0625\u0644\u064a\u0643 \u0623\u0628\u0631\u0632 \u0627\u0644\u0641\u0648\u0627\u0626\u062f:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2931\" src=\"https:\/\/almaqsd.sa\/wp-content\/uploads\/2025\/02\/\u0627\u0639\u0644\u0627\u0646\u0627\u062a-\u0641\u064a-\u0642\u0648\u0642\u0644-1-1024x503.jpg\" alt=\"\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644\" width=\"600\" height=\"295\" \/><\/p>\n<h3><b>\u0627\u0648\u0644\u0627: \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0627\u0644\u0628\u062d\u062b \u0641\u0648\u0631\u064b\u0627<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0636\u0645\u0646 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0638\u0647\u0648\u0631 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u0623\u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0628\u062d\u062b \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u062a\u0648\u0641\u0631 \u062d\u0644\u0627\u064b \u0633\u0631\u064a\u0639\u064b\u0627 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644.<\/span><\/li>\n<\/ul>\n<h3><b>\u062b\u0627\u0646\u064a\u0627: \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062a\u064a\u062d \u0644\u0643 \u0627\u0639\u0644\u0627\u0646\u0627\u062a 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\u062a\u0643\u0644\u0641\u0629.<\/span><\/li>\n<\/ul>\n<h3><b>\u062b\u0627\u0644\u062b\u0627: \u062a\u062d\u0643\u0645 \u0643\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u0649 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u064a\u0648\u0645\u064a\u0629 \u0623\u0648 \u0634\u0647\u0631\u064a\u0629 \u062d\u0633\u0628 \u0623\u0647\u062f\u0627\u0641\u0643\u060c \u062f\u0648\u0646 \u062d\u062f \u0623\u062f\u0646\u0649 \u0644\u0644\u0625\u0646\u0641\u0627\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 \u062e\u0628\u0631\u0627\u0621 <\/span><b>&#8220;<a href=\"https:\/\/almaqsd.sa\/\">\u0627\u0644\u0645\u0642\u0635\u062f<\/a>&#8220;<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u062a\u0643 \u0628\u0630\u0643\u0627\u0621 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/span><\/li>\n<\/ul>\n<h3><b>\u0631\u0627\u0628\u0639\u0627: \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u062c\u0648\u062c\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f <\/span><b>&#8220;\u0627\u0644\u0645\u0642\u0635\u062f&#8221;<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/li>\n<\/ul>\n<h3><b>\u062e\u0627\u0645\u0633\u0627: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0647\u0645 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0639\u0644\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0633\u0645\u0643 \u0645\u0623\u0644\u0648\u0641\u064b\u0627 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h2><b>\u062f\u0648\u0631 \u0627\u0644\u0645\u0642\u0635\u062f \u0641\u0649 \u0627\u062f\u0627\u0631\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0641\u0636\u0644 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u062f\u0642\u064a\u0642 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0623\u0641\u0636\u0644 \u062a\u0643\u0644\u0641\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u0649 \u0627\u062f\u0627\u0631\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u064a\u062a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u062c\u0630\u0627\u0628\u0629 \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0638\u0647\u0648\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u0649 \u0627\u062f\u0627\u0631\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0648\u0636\u0648\u062d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0641\u0646\u064a \u0648\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0636\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u0649 \u0627\u062f\u0627\u0631\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u064a\u062a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0628\u0630\u0643\u0627\u0621 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0623\u0628\u062f\u0648\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<\/ul>\n<h2><b>\u0627\u0647\u0645 \u0627\u0644\u0627\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/b><\/h2>\n<h3><b>\u0643\u064a\u0641 \u0623\u0639\u0645\u0644 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0645\u062c\u0627\u0646\u064a\u0629\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u062a\u0648\u0641\u0631 <\/span><b>\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u062f\u0648\u0646 \u062f\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0645\u0628\u0627\u0634\u0631\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)<\/b><span style=\"font-weight: 400;\">: \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Google My Business<\/b><span style=\"font-weight: 400;\">: \u0625\u0636\u0627\u0641\u0629 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0625\u0644\u0649 &#8220;\u062e\u0631\u0627\u0626\u0637 \u062c\u0648\u062c\u0644&#8221; \u0648&#8221;\u0646\u0634\u0627\u0637\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0639\u0644\u0649 \u062c\u0648\u062c\u0644&#8221; \u0644\u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631\u0647 \u0645\u062c\u0627\u0646\u064b\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 Google Sites \u0648YouTube<\/b><span style=\"font-weight: 400;\">: \u0625\u0646\u0634\u0627\u0621 \u0645\u0648\u0642\u0639 \u0645\u062c\u0627\u0646\u064a \u0639\u0628\u0631 <\/span><b>Google Sites<\/b><span style=\"font-weight: 400;\"> \u0623\u0648 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 YouTube\u060c \u062d\u064a\u062b \u064a\u0638\u0647\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0628\u0631\u0627\u0645\u062c Google Ad Grants<\/b><span style=\"font-weight: 400;\">: \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0624\u0633\u0633\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0642\u062f\u064a\u0645 \u0639\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c Google Ad Grants \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li>\n<\/ul>\n<h3><b>\u0645\u0627 \u0647\u064a \u0623\u0633\u0639\u0627\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f <\/span><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0646\u0638\u0627\u0645 \u0627\u0644\u062f\u0641\u0639<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (CPC)<\/b><span style=\"font-weight: 400;\">: \u062a\u062f\u0641\u0639 \u0639\u0646\u062f \u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0623\u0644\u0641 \u0638\u0647\u0648\u0631 (CPM)<\/b><span style=\"font-weight: 400;\">: \u062a\u062f\u0641\u0639 \u0644\u0643\u0644 1000 \u0645\u0631\u0629 \u064a\u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u062a\u062d\u0648\u064a\u0644 (CPA)<\/b><span style=\"font-weight: 400;\">: \u062a\u062f\u0641\u0639 \u0641\u0642\u0637 \u0639\u0646\u062f \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/b><span style=\"font-weight: 400;\">: \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0639\u0627\u062f\u0629\u064b \u062a\u0643\u0648\u0646 \u0623\u063a\u0644\u0649 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0627\u062f\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/b><span style=\"font-weight: 400;\">: \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u0643\u0648\u0646 \u0630\u0627\u062a <\/span><b>\u0637\u0644\u0628 \u0639\u0627\u0644\u064d<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/b><span style=\"font-weight: 400;\">: \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062f\u0648\u0644 \u0623\u0648 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u062a\u0643\u0648\u0646 \u0645\u0643\u0644\u0641\u0629 \u0623\u0643\u062b\u0631.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0628\u062f\u0623 \u062a\u0643\u0644\u0641\u0629 <\/span><b>\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 <\/span><b>0.1$ \u0625\u0644\u0649 50$ \u0623\u0648 \u0623\u0643\u062b\u0631<\/b><span style=\"font-weight: 400;\"> \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><b>Google Ads Keyword Planner<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0623\u0633\u0639\u0627\u0631.<\/span><\/p>\n<h3><b>\u0643\u064a\u0641 \u0623\u062f\u062e\u0644 \u0639\u0644\u0649 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0648\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0627\u062a\u0628\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u0627\u0641\u062a\u062d \u0645\u0648\u0642\u0639 Google Ads<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0633\u062c\u0651\u0644 \u0627\u0644\u062f\u062e\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0628\u062d\u0633\u0627\u0628 \u062c\u0648\u062c\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u0636\u063a\u0637 \u0639\u0644\u0649 &#8220;\u0628\u062f\u0621 \u0627\u0644\u0622\u0646&#8221;<\/b><span style=\"font-weight: 400;\"> \u0644\u0625\u0646\u0634\u0627\u0621 \u062d\u0633\u0627\u0628 \u0625\u0639\u0644\u0627\u0646\u064a \u062c\u062f\u064a\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0627\u062e\u062a\u0631 \u0647\u062f\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b><span style=\"font-weight: 400;\"> (\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0625\u0644\u062e).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u062d\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\"> (\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0625\u0644\u062e).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062d\u062f\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u0623\u0636\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u062d\u062f\u062f \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0646\u0634\u0631 \u062d\u0645\u0644\u062a\u0643<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0646\u0634\u0631 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 <\/span><b>Google Ads Dashboard<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.\u00a0<\/span><\/p>\n<h3><b>\u0645\u0627 \u0647\u064a \u0623\u0646\u0648\u0627\u0639 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 <\/span><b>\u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u062f\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u062a\u0646\u0627\u0633\u0628 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0623\u0647\u0645\u0647\u0627:<\/span><\/p>\n<h4><b>\u0623\u0648\u0644\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0634\u0628\u0643\u0629 \u0627\u0644\u0628\u062d\u062b (Search Ads)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c <\/span><b>\u0628\u062d\u062b \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u0631\u0636 \u0643\u0646\u0635\u0648\u0635 \u0645\u062f\u0641\u0648\u0639\u0629 \u0623\u0639\u0644\u0649 \u0623\u0648 \u0623\u0633\u0641\u0644 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 <\/span><b>\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>\u062b\u0627\u0646\u064a\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Display Ads)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0634\u0631\u064a\u0643\u0629 \u0644\u062c\u0648\u062c\u0644 \u0641\u064a \u0634\u0643\u0644 <\/span><b>\u0635\u0648\u0631 \u0623\u0648 \u0628\u0646\u0631\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 <\/span><b>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h4><b>\u062b\u0627\u0644\u062b\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 (YouTube Ads)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u0631\u0636 \u0639\u0644\u0649 <\/span><b>YouTube<\/b><span style=\"font-weight: 400;\"> \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0623\u0646\u0648\u0627\u0639\u064b\u0627 \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0637\u064a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629 (Bumper Ads)\u060c \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 <\/span><b>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>\u0631\u0627\u0628\u0639\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (App Ads)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0631\u0648\u0651\u062c \u0644\u062a\u0637\u0628\u064a\u0642\u0643 \u0639\u0644\u0649 <\/span><b>Google Play\u060c YouTube\u060c Google Search\u060c \u0648\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a Google Play \u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/li>\n<\/ul>\n<h4><b>\u062e\u0627\u0645\u0633\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 (Shopping Ads)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 \u0641\u064a <\/span><b>\u0628\u062d\u062b \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644\u064a\u0629 <\/span><b>\u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/li>\n<\/ul>\n<h4><b>\u0633\u0627\u062f\u0633\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0635\u0648\u0649 (Performance Max)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0628\u0631 <\/span><b>\u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> (\u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c YouTube\u060c Shopping\u060c \u0627\u0644\u062e\u0631\u0627\u0626\u0637\u060c Gmail).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 <\/span><b>\u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>\u0633\u0627\u0628\u0639\u064b\u0627: \u0625\u0639\u0644\u0627\u0646\u0627\u062a Gmail<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u0638\u0647\u0631 \u062f\u0627\u062e\u0644 \u062a\u0628\u0648\u064a\u0628 <\/span><b>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a Gmail<\/b><span style=\"font-weight: 400;\"> \u0643\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u064a\u0639.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0641\u0639\u0627\u0644\u0629 <\/span><b>\u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3><b>\u0645\u0627 \u0647\u064a \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c\u064a\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 <b>\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 <\/b>\u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<h4><b>1. Google Analytics 4 (GA4)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0641\u064a <\/span><b>\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0648\u0641\u0631 <\/span><b>\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0635\u064a\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062d\u0648\u0644 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u0635\u0641\u062d\u0627\u062a.<\/span><\/li>\n<\/ul>\n<h4><b>2. Google Ads Dashboard<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u062d\u0645\u0627\u0644\u0627\u062a \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u062f\u0627\u062e\u0644 \u062d\u0633\u0627\u0628\u0643 \u0639\u0644\u0649 Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0639\u0631\u0636 <\/span><b>\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)\u060c \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>3. Google Tag Manager (GTM)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0647\u0644 \u062a\u062a\u0628\u0639 <\/span><b>\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u062f\u0648\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0643\u0648\u062f \u0627\u0644\u0628\u0631\u0645\u062c\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0639 <\/span><b>Google Analytics \u0648Google Ads<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>4. Google Looker Studio (\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0633\u0627\u0628\u0642\u064b\u0627 \u0628\u0640 Google Data Studio)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0647\u0645 \u0627\u062f\u0648\u0644\u0627 \u062a\u062d\u0644\u064a\u0644 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0648\u0642\u0644\u060c \u0627\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 <\/span><b>\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u062e\u0635\u0635\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u062a\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 <\/span><b>Google Ads\u060c Analytics\u060c YouTube\u060c \u0648BigQuery<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062d\u0644\u064a\u0644 \u0634\u0627\u0645\u0644.<\/span><\/li>\n<\/ul>\n<h4><b>5. Google Optimize<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 <\/span><b>A\/B Testing<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0625\u0635\u062f\u0627\u0631 \u064a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 <\/span><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>6. Conversion Tracking \u0641\u064a Google Ads<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0639\u0628\u0623\u0629\u060c \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629\u060c \u0648\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0648\u0636\u062d \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<\/ul>\n<h4><b>7. Google Search Console<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u062d\u0644\u0644 <\/span><b>\u0623\u062f\u0627\u0621 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0628\u062d\u062b<\/b><span style=\"font-weight: 400;\"> \u0648\u064a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 <\/span><b>\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0636\u0648\u064a \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h4><b>8. A\/B Testing \u0641\u064a Google Ads Experiments<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u062a\u062c\u0631\u0628\u0629 <\/span><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f \u0641\u064a <\/span><b>\u062a\u062d\u0633\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.instagram.com\/al_maqsd\/\" target=\"_blank\" rel=\"noopener\">\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0627\u0628\u0639\u0648\u0646\u0627 \u0639\u0644\u0649 \u0635\u0641\u062d\u062a\u0646\u0627 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645.<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2861","library","type-library","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tammat.solutions\/ar\/wp-json\/wp\/v2\/library\/2861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tammat.solutions\/ar\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/tammat.solutions\/ar\/wp-json\/wp\/v2\/types\/library"}],"version-history":[{"count":0,"href":"https:\/\/tammat.solutions\/ar\/wp-json\/wp\/v2\/library\/2861\/revisions"}],"wp:attachment":[{"href":"https:\/\/tammat.solutions\/ar\/wp-json\/wp\/v2\/media?parent=2861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}